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Study course description
: Marketing (with Integrate Study Work)| Responsible unit: | Entrepreneurship Chair | | Approval Date: | Apr 15, 2013 | | Credit points (Latvian): | 5 | | Credit points (ECTS): | 7.5 | | Grounding: | | | Branch of science: | Management Science | | Annotation: | Aim:
Promote comprehension about marketing as a concept and its practical application in entrepreneurship.
Tasks:
1. make an insight in marketing and deepen the view in the principles of marketing operations.
2. get to know the main elements of marketing environment. | | Results: | Knowledge:
- will know the marketing concept and the main aspects.
- will know the complex elements of marketing events.
- will know the basic principles of marketing strategy.
Ability:
- will analyze the complex elements of marketing events theoretically and using the practical examples.
- will characterize the elements of marketing environment ant their interaction.
- will define the basic principles of marketing strategy.
- will analyze the problematical questions of marketing events in a level of entrepreneurship.
- will do the analysis of the going and potential customers needs.
Attitude:
Develops a positive attitude to marketing processes and the their practical use in entrepreneurship. | | Verification form: | Exam | | Requirements: | Results of the field work during the semester (25%), marks for participation in seminars (25%) and exam (written/verbal) result (50%) | | Author(s): | Dr.oec.,prof. Sarmīte Jēgere | | Lecturer(s): | asist. Bc.paed. Jolanta Batina, prof. Dr.oec. Sarmīte Jēgere, asist. Mg.theol. Guntars Agate Paeglis |
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